Understanding your analytics

Views, visitors, clicks, countries, devices — what each number means.

Open analytics from the Performance card on your dashboard (or Dashboard → Analytics). Each page has its own analytics.

• Views — every time your page is loaded.
• Unique visitors — distinct people (measured by distinct visitor addresses).
• Link clicks — taps on your links, broken down per link.
• Views over time — a daily chart; tap a bar for the exact number.
• Audience — countries (with flags), cities, languages and devices of your visitors.
• Referrers — where visitors came from (Instagram, TikTok, direct…).